Illustration

Apparel

EXE Apparel

Playful, tech-inspired illustrations designed for embroidered apparel.

OVERVIEW

EXE Apparel is a clothing brand that blends fashion and tech culture through minimalist, everyday apparel. I was commissioned to create five custom illustrations inspired by tech-related concepts, bringing a playful touch to the brand's embroidered designs.

Role: Freelance Illustrator

The Approach

Working from client-provided concepts, I brought each idea to life through playful, character-driven illustrations, balancing expressive details with bold, simplified shapes. I focused on expressive details and simplified shapes, making small refinements to help the designs translate effectively into embroidery.

The Collection

Meet the Lineup

A collection of five playful illustrations inspired by tech culture, each bringing a little personality to familiar concepts.

The Application

Made to Wear

A look at the illustrations in their intended apparel applications, designed to add subtle touches of personality through small-scale embroidery.

The details

A Closer Look

Simplified shapes and carefully considered details help each illustration retain its personality, even when translated into a smaller embroidered design.

All rights reserved © 2026 Candice fu

All rights reserved © 2026 Candice fu

All rights reserved © 2026 Candice fu